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Thailand Privilege Card showcases 2023 outlook with record-breaking 11,846 memberships, paving the way for long-term Visa with MORE privileges attracting more high-quality target customers

• M – Member Centric: Studying member satisfaction and needs to enhance the quality of products and benefits, offering services and benefits from more than 300 partner establishments covering various lifestyles, such as Stay, Travel, Leisure, Health & Well-being, and Wealth, to create the highest satisfaction by collecting data through research and understanding member behavior and needs.
• O – Opportunity: Exploring new channels and opportunities to expand markets and membership bases constantly, such as officially recruiting new sales representatives or GSSAs to expand markets, increase sales, and reach target groups more comprehensively and efficiently, developing communication channels both online and offline, domestically and internationally, and communicating with target groups.
• R – Responsibility: Being responsible and ethical towards society, the environment, employees, shareholders, business partners, and stakeholders.
• E – Excellence: Striving for excellence in organizational management (Operational Excellence) and using technology to enhance efficiency and work quality (Digital Excellence), as well as developing employees towards excellence (People Excellence).

Currently, Thailand Privilege Card membership comprises four types of cards:

• GOLD: Membership fee of 900,000 baht, valid for 5 years, with the ability to earn 20 points per year.
• PLATINUM: Membership fee of 1.5 million baht, valid for 10 years, with the ability to earn 35 points per year.
• DIAMOND: Membership fee of 2.5 million baht, valid for 15 years, with the ability to earn 55 points per year.
• RESERVE: Membership fee of 5 million baht, valid for 20 years++, with the ability to earn 120 points per year. This is the only card type that is invitation-only and is limited to a maximum of 100 members per year.

“With the strategies in place and the potential of Thailand, we are confident that within 2024, Thailand Privilege Card will be able to reach target groups comprehensively and efficiently, with the goal of having more than 39,000 members, contributing to the country’s economy with over 50,000 million baht and moving towards global leadership in long-term visa privileges,” concluded Mr. Masatase